Fashion Brand Merchandising book
Fashion Brand Merchandising book
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Author: Gordon T. Kendall
Number of Pages: 416 pages
Published Date: 15 Jun 2009
Publisher: Bloomsbury Publishing PLC
Publication Country: London, United Kingdom
Language: English
ISBN: 9781563675614
File size: 34 Mb
File Name: Fashion.Brand.Merchandising.pdf
Download Link: Fashion Brand Merchandising
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Fashion Brand Merchandising introduces the concepts and practices that will help students build, develop, and work with fashion brands, Beginning with an overview of the branding concept and a description of those professionals and processes that develop the brand image and the actual products identified with that image, this text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity, you work with fashion brands - marketer, merchandiser, retailer, or designer - this text includes information you will need to work meaningfully with fashion brands. Features -- Focus on Fashion Brands feature an article or case study relevant to the topics of the specific chapters -- Brand Managers Notebook - exercises designed to assist development of your career -- BRANDLAB provides an opportunity to create a fashion brand -- Instructor's Guide provides suggestions for planning the course and using the text -- Powerpoint presentation
Read online Fashion Brand Merchandising Buy and read online Fashion Brand Merchandising Download Fashion Brand Merchandising for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Fashion Brand Merchandising
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Fashion Brand Merchandising. Gordon T. Kendall
Author: Gordon T. Kendall
Number of Pages: 416 pages
Published Date: 15 Jun 2009
Publisher: Bloomsbury Publishing PLC
Publication Country: London, United Kingdom
Language: English
ISBN: 9781563675614
File size: 34 Mb
File Name: Fashion.Brand.Merchandising.pdf
Download Link: Fashion Brand Merchandising
---------------------------------------------------------------
Fashion Brand Merchandising introduces the concepts and practices that will help students build, develop, and work with fashion brands, Beginning with an overview of the branding concept and a description of those professionals and processes that develop the brand image and the actual products identified with that image, this text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity, you work with fashion brands - marketer, merchandiser, retailer, or designer - this text includes information you will need to work meaningfully with fashion brands. Features -- Focus on Fashion Brands feature an article or case study relevant to the topics of the specific chapters -- Brand Managers Notebook - exercises designed to assist development of your career -- BRANDLAB provides an opportunity to create a fashion brand -- Instructor's Guide provides suggestions for planning the course and using the text -- Powerpoint presentation
Read online Fashion Brand Merchandising Buy and read online Fashion Brand Merchandising Download Fashion Brand Merchandising for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Fashion Brand Merchandising
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